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Is it safe to buy diamond jewellery online?

Online shopping has been a blessing in disguise in these times where stepping out for shopping can be a pain. Not only do you have the comfort of shopping  from your own place with your partner or family but it also opens up a world of options when it comes to selecting the diamond jewelry.

A lot of brides and families have this question- is it bad to buy diamond jewellery online? Of course not! There are so many artisan jewellers like us that make amazing, one-of-a-kind traditional and alternative diamond jewellery that would not have access to otherwise. Just like how you purchase expensive gadgets online, you can safely shop for diamond accessories as well.

So what are the do’s and don’ts of picking diamond jewelry online?

  • You must purchase online diamond jewellery from a reputed jeweller through intensive research and by reading reviews.
  • Check the brochures to browse diamond jewellery designs.
  • Read the policies and guidelines of the jewellery returns/exchange.
  • Talk to customer care to clear your questions.
  • The most imperative part is to check the certification of diamond jewellery.

Picking a jeweller:

While it sounds tempting to look for unique designs and jewellers online, you need to be careful before you do any kind of financial transaction. Pick a jeweller with some background information. Read reviews and testimonials on various online platforms. For instance, google and wedding websites provide reviews of their vendors. Plan a video call with them while you select your jewellery. If you feel something is fishy, you probably stop right there. Nowadays most reputed jewellers are available online, so you have a plethora of options available!

Choosing the diamond:

Everything that sparkles isn’t always a diamond! What sparkles in photos may not sparkle in real life. Ask for details. Learn about the cut, clarity, color and carat which are the imperative subjects when buying diamond jewellery. Request for videos and pictures of the diamond jewelry from all angles so that you know what you’re paying for.

What metal to pick:

When it comes to Indians, most of the families opt for yellow gold but you don’t have to restrict yourself just to that. There are various metals like white gold, platinum and even silver that you can opt for.

Getting the size right!

If you’re shopping for a diamond ring, you must know the right size. Most rings can be resized but who wants to wait after the ring has arrived. Many jewellery stores provide rings size guides on their website. Most jewellers will use a universal sizing system, however there can be little variation. Knowing that shop’s resizing policy is important just in case. A quick way to know your size is to go to a local jeweller and get our ring finger sized.

Look for the free trials:

If you’re planning to go for a catalogue diamond jewelry, there are various jewellers that offer at home trails. Among free shipping and hassle free returns, some online retailers allow you to inspect the jewellery before clicking the buy button. This is the great way to know exactly what you’re gonna pay for!


Most metals will have a standard price. The diamond rates and making charges can differ from jeweller to jeweller. Spend on the jewellery that fits your budget. Quality, craftsmanship, technical skills and materials can all play a major role in determining the price range.


Always always always opt for jewellers that offer certification. You are no doubt making a big purchase when it comes to buying diamond jewellery so picking a jeweller that offers certification is a must-do! Every diamond in the world is certified to mark its authenticity. The most common ones are GIA, IGI and SGL certifications.

Now, you may have been convinced that it is safe to shop online for your diamond jewelry especially during pandemic time. It is safe and super easy. Buying a diamond online is cheaper than buying a diamond in the store. Even buying an engagement ring online is safe and you can choose from countless options for solitaires to platinum to custom design pieces.

At Amolya, we provide excellent diamond quality at competitive prices and great customer experience. 

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